Your website is a critical part of your online strategy. And even if you don’t have an ‘online strategy’, you probably need a website. At its most basic, think of your website as today’s equivalent of a Jane Austen calling card – it’s a chance to establish your credentials.

There are lots of elements that combine to make a good website – and yes, we can help with all of them! Sometimes all you need is a quick audit and refresh – making sure your content is up to date, all links are working etc.

But sometimes your website can be working against you rather than for you. Out of date content, broken links, clunky navigation – a badly designed website can do more harm than good.

When developing or refreshing websites for our client, our first step is always to understand the purpose of the site. Who is it aimed at? What do you want people to do when they visit the site? How does it align with your organisation’s vision?

Once we have that nailed down, we can get to work:

• Developing a wireframe that outlines the structure of the site, including navigation as well as the visual (design and graphics) and textual elements (text blocks, headings, tag lines etc).
• Developing content that attracts those little spiders and algorithms that push your site up in the google rankings (does anyone ever look at Page 2 these days?).
• Working with our web development and design team to deliver the best 21st century calling card (AKA website) possible, within your budget.