You say tomaytow, I say tomartow – you say promo materials, we say marketing collateral.

Are we talking about the same thing? Absolutely. ‘Marketing collateral’ is anything you use to promote your company/product/service. Think websites, brochures, logos, capabilities statements, flyers, annual reports, business cards, case studies, banners, stickers – the list goes on. And while you can call it what you like, when it comes to the material itself – consistency is key.

Everything in your suite of materials needs to reflect the look and feel of your brand.

Are you loud and shouty or quiet and contemplative? Professional and formal or colloquial and casual? It’s critical to understand your brand personality before you develop the materials to promote it. If you already know how you want to be perceived by your clients, customers, stakeholders – great, let’s get to work translating that into good, hard-working collateral.

If you’re having an identity crisis – whether it’s a mid-life one or you don’t know what to call your new baby – we can help with that too. Teasing out what you and your brand is all about is one of our favourite things to do – and we make sure it’s painless, fun, and most importantly authentic.

Clients work includes:

Miners’ Promise • Ernst & Young • Highway Construction • Boddington Mine JV • Jaz Creative • Australian Asbestos Network • Materials Consulting • Intersectional Line Markers • Fourie Electrical • CBH Group • SMRC (South Metropolitan Recycling Centre) • Highway Construction • Texcom • the HAJV (Highway/Albem Joint Venture) • McConnell Dowell • Pilbara Health • The Department of Commerce • Chamber of Minerals and Energy • FESA • Water Corporation • West Australian Land Information System (WALIS) • BHP Billition • SG Consulting • Creative Nature Communications • Wood & Grieve • Baulderstone • Public Relations Institute of Australia (PRIA) • Rio Tinto • B&J Catalano • O’Brien Civil • FORSA • FSC Civils • Leeuwin Civil

See case studies for a range of marketing and promotional materials prepared for No Crumbs Communications clients over the years